On keywords and their shortcomings
On my Google News page I have some customized sections – one of them for wine news. The #1 story there right now? A story named “A Case of Sour Grapes” about how some conservatives are reacting to the President in the wake of the killing of Bin Laden. The article has nothing at all to do with wine. Whine, perhaps… but not wine.
This is why we cannot rely on key words alone when we work online. Keyword fail, Google.